Website development
Project Details
Recently completed projects
Digital marketing
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Project Overview
From December 2023 to March 2024, I spearheaded a highly successful Google Display Ad campaign, driving significant engagement and results. As the lead marketer and performance manager, I was responsible for crafting and executing the strategies and tactics that propelled this campaign to new heights.
Role and Contributions
In my role, I utilized my expertise in digital marketing and performance optimization to develop and manage the campaign. My key contributions included:
- Strategic Planning: Devised a comprehensive strategy to maximize reach and engagement.
- Targeted Implementation: Executed highly targeted ad placements to ensure optimal audience targeting.
- Optimization: Continuously monitored and adjusted the campaign to improve performance and cost-efficiency.
- Data Analysis: Analyzed campaign data to derive actionable insights and refine tactics.
Results Achieved
The campaign achieved outstanding results, demonstrating the effectiveness of our strategies:
- Impressions: 1.42 million
- Email Sign-ups: 552
- Cost per Conversion: $2
- Total Budget: $1,100
These metrics highlight our success in driving substantial visibility and engagement while maintaining cost-efficiency.